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National Cask Ale Week is a campaign organised between CAMRA and Cask Marque. The main objective is to get more people trying real ale and encourage more pubs to organise real ale events throughout the week. This will hopefully lead to more trade for pubs.

National Cask Ale Week aims to:

Encourage non-real ale drinkers to try real ale for the first time
Encourage experienced real ale drinkers to visit real ale pubs throughout the week
Encourage non-real ale pubs to stock real ale for the first time
Encourage pubs to organise a number of real ale events to increase trial and improve their trade